AI tools

The tools I use in brand and graphic design work, and what each one is for.

  • Adobe FireflyGenerative images, vectors and type

    Experiment, imagine, and create an infinite range of images, vectors, and text effects with Adobe's generative AI models.

    Adobe Firefly, opens the site
  • MidjourneyImage generation

    An independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

    Midjourney, opens the site
  • IdeogramImages with legible type

    Image and video models for posters, logos and type-led ideas, through purpose-built apps and one API.

    Ideogram, opens the site
  • RecraftVectors and styled images

    A text-to-image model and design platform for photorealism, vector generation, custom styles and mockups.

    Recraft, opens the site
  • KreaImage and video generation

    A creative AI suite to generate, edit and enhance images and videos.

    Krea, opens the site
  • Adobe ExpressQuick layouts and social content

    An all-in-one design, photo and video tool for social content, videos, logos and more.

    Adobe Express, opens the site
  • Adobe Creative SuiteIllustrator, Photoshop, InDesign

    Access an integrated collection of industry leading apps and services for graphic design, video editing, photography, and UX creation.

    Adobe Creative Suite, opens the site
  • ClaudeNaming, copy and brand thinking

    A highly capable and secure AI designed for complex reasoning, coding, and creative collaboration.

    Claude, opens the site
  • ChatGPTA second opinion on drafts

    A thinking partner for questions and drafts.

    ChatGPT, opens the site
  • GeminiResearch and references

    Google’s model, for research and for checking UX principles.

    Gemini, opens the site