AI tools
The tools I use in brand and graphic design work, and what each one is for.
Adobe FireflyGenerative images, vectors and type
Experiment, imagine, and create an infinite range of images, vectors, and text effects with Adobe's generative AI models.
Adobe Firefly, opens the site
MidjourneyImage generationAn independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.
Midjourney, opens the siteIdeogramImages with legible type
Image and video models for posters, logos and type-led ideas, through purpose-built apps and one API.
Ideogram, opens the site
RecraftVectors and styled imagesA text-to-image model and design platform for photorealism, vector generation, custom styles and mockups.
Recraft, opens the site
KreaImage and video generationA creative AI suite to generate, edit and enhance images and videos.
Krea, opens the site
Adobe ExpressQuick layouts and social contentAn all-in-one design, photo and video tool for social content, videos, logos and more.
Adobe Express, opens the siteAdobe Creative SuiteIllustrator, Photoshop, InDesign
Access an integrated collection of industry leading apps and services for graphic design, video editing, photography, and UX creation.
Adobe Creative Suite, opens the siteClaudeNaming, copy and brand thinking
A highly capable and secure AI designed for complex reasoning, coding, and creative collaboration.
Claude, opens the site
ChatGPTA second opinion on draftsA thinking partner for questions and drafts.
ChatGPT, opens the siteGeminiResearch and references
Google’s model, for research and for checking UX principles.
Gemini, opens the site