Zaid Ahmed

A logo for a community garden in London where people grow food, sew and build things. It took seven rounds, from a first sketch to one simple arch, and then I built the club a website and an admin app in the new brand.

See the website and the admin app

1. 

   122 September

   First sketch

   Tools, a seedling and a needle, in a round badge.

2. 

   224 September

   Four directions

   After the club’s questionnaire: a garden window, a paper grove, a garden plan and a tree. The organisers liked them, but found them too dark and too full of trees.

3. 

   326 to 29 September

   Arches around growing things

   Lighter and brighter, with fruit, flowers and pots instead of trees.

4. 

   429 September

   Three painted arches

   Iron, wooden and leafy. They picked the wooden one.

5. 

   530 September to 2 October

   The wooden arch, refined

   Made simpler, then given a spade, then a whole garden corner.

6. 

   67 October

   One more round

   The club’s new brief asked for something simple enough for a sew-on patch and a two metre banner, with a few drawn tools, fruit and veg in the middle. I drew The Patch and The Simple Arch, and they chose the arch.