“Jack of all trades, master of none. Because the age of AI demands it.”
Brand designer
Zaid Ahmed
Logos, identity systems, print and campaigns for thirty clients across six countries, and for the Imam Development Program.
Toronto
Marks
Logos
Marks drawn for restaurants, schools, clinics, studios, nonprofits and a few larger firms, shown here as one set in ink.
Identity
Identity work
Logos, stationery, signage, packaging and guidelines for clients in India, the UK, South Africa and the Gulf. Brand guidelines and profiles open as the whole document. Some pieces are shown on photographic mockups where the printed thing was never photographed.
Basra Pearls and JewellersRebrand for a jewellery store in Hyderabad Basra Pearls and JewellersCarry bag Hyderabadi Biryani BlissPoster Zainab's KitchenShop sign Zainab's KitchenBusiness card M Square Infra ProjectsBusiness cards M Square Infra ProjectsBuilding sign The TajdidMark, grid and palette Al Madinah Premium DatesMedjool pack Al Madinah Premium DatesAjwa pack Al Madinah Premium DatesBrand guidelines, 12 pages Gulf Core SolutionsBrand guidelines, 2025, 17 pages Lakkee InfraBrand guidelines, 13 pages TiryaaqBrand guidelines, 12 pages Wahyain FoundationBrand guidelines, 13 pages Bharat DekhoBrand guidelines, 12 pages PCOS HealBrand guidelines, 10 pages Muslim PulsBrand guidelines, 16 pages Gulf Core SolutionsCompany profile, 21 pages Wahyain FoundationProspectus, 17 pages Raghad Al AwtanCompany profile Afiyah Counsel and CareThe Muslim Wellness Journal, 7 pages Shah's CafeteriaBurger box Shah's CafeteriaPizza box Zainab's KitchenFood box Suketa IndustriesContainer livery The Curl CompanyCurl cream bottle Shoe EssentialsWipes sachet LabonelCatalogue LabonelCatalogue cover
Print and books
Book covers for Mirza Yawar Baig, each opening as the full wrap, and a health check leaflet for the NHS.
Mirza Yawar BaigA series of covers I Bear WitnessBook cover Ace the TestBook cover Race Towards ForgivenessBook cover Seerah is the AnswerBook cover Back to BasicsBook cover RightsBook cover What Do We Muslims Believe?Book cover The Institution of ZakahBook cover NHSHealth check leaflet, 2 pages
IDP
Imam Development Program
Sole designer since December 2022, working with the marketing and fundraising managers. Brand guidelines, reports, proposals, campaigns, print and social, in English, Arabic and Swahili. IDP is an international nonprofit.
Brand guidelines 2026Cover, 24 pages Brand guidelines 2026Colour palette, 24 pages Brand guidelines 2026Type: Google Sans Flex, 24 pages 33 Lessons for Every MuslimBook, Shona edition Imam Summit 2026South Africa Orphan7 brand bookThe mark Türkiye 2023 trip reportCover Waqf investment proposalHow the waqf earns Profile 2025Cover Prospectus 2023Cover Iftar invitation Imam Wish report 2025Cover Imam SummitDurban Mark of a JuristSeminar poster Countries of operationEighteen countries
Social
Social
Campaign posts for IDP.